Не очевидно. Как выявлять тренды раньше других - Рохит Бхаргава

Введение

http://www.nytimes.com/­books/­97/­03/­23/­lifetimes/­asi-v-obit.html.

Глава 1

http://www.leadersmag.com/­issues/­2014.2_Apr/­Norway/­LEADERS-Christian-Ringnes-Eiendomsspar-Victoria-Eiendom.html.

http://www.gonorway.no/­norway/­articles/­4569.

https://storify.com/­BeckiePort/­overlyhonestmethods.

http://brandedcontent.adage.com/­pdf/­PR_Factor_online.pdf.

www.medium.com.

Глава 2

http://www.powerhousemuseum.com/­insidethecollection/­2012/­05/­what-does-a-curator-really-do-in-a-day/.

Curationism: How Curating Took Over the Art World and Everything Else by David Balzer.

The Greatest Stories Never Told: 100 Tales from History to Astonish, Bewilder, and Stupefy by Rick Beyer.

http://en.wikipedia.org/­wiki/­Leif_Erikson.

http://mentalfloss.com/­article/­33584/­he-could-have-discovered-­america-he-wanted-see-his-parents.

http://www.ptonline.com/­articles/­all-plastic-paint-cans-challenge-steel.

http://www.bloomberg.com/­news/­2014-12-22/­coca-cola-disconnects-voice-mail-at-headquarters.html.

http://www.virgin.com/­richard-branson/­why-were-letting-virgin-staff-take-as-much-holiday-as-they-want.

http://www.copyblogger.com/­removing-blog-comments/.

http://www.karplab.net/­news.

Глава 3

http://www.rohitbhargava.com/­2006/­08/­5_rules_of_soci.html.

http://usatoday30.usatoday.com/­money/­books/­2006-09-24-naisbitt-usat_x.htm.

Глава 4

http://www.polygon.com/­2013/­12/­14/­5208764/­batman-eric-johnston-batkid-make-a-wish-san-francisco.

http://sf.wish.org/­wishes/­wish-stories/­i-wish-to-be/­wish-to-be-batkid.

http://www.usatoday.com/­story/­news/­nation/­2013/­11/­15/­batkid-san-francisco/­3588173/.

http://batkidbegins.com/.

http://www.ibtimes.com/­bollywood-100-how-big-indias-mammoth-film-industry-1236299.

http://www.timescrest.com/­society/­the-matrimony-matinee-7053.

http://contentmarketinginstitute.com/­2011/­08/­museum-of-me/.

http://www.nytimes.com/­2013/­08/­06/­science/­seeing-narcissists-everywhere.html?pagewanted=all.

http://www.nytimes.com/­2015/­01/­15/­style/­be-the-star-of-your-own-snapchat-story-.html?_r=0.

Глава 5

http://www.salon.com/­2013/­10/­02/­my_embarrassing_picture_went_viral/.

http://www.bullyingstatistics.org/­content/­cyber-bullying-statistics.html.

http://www.danah.org/­name.html.

http://www.today.com/­health/­selfie-esteem-teens-say-selfies-give-confidence-boost-2D12164198.

http://www.mommyish.com/­2014/­01/­22/­selfie-documentary-shows-­moms-influence-self-image/.

http://www.slate.com/­articles/­double_x/­doublex­/­2013/­11/­selfies_on­_instagram_and_facebook_are_tiny­_bursts_of_girl_pride.html.

http://www.aol.com/­article/­2014/­02/­24/­loveyourselfie/­20836450/.

It’s Complicated: The Social Lives of Networked Teens by danah boyd.

http://www.theatlantic.com/­technology/­archive/­2014/­06/­everything-we-know-about-facebooks-­secret-mood-manipulation-experiment/­373648/­Ds.

https://medium.com/­message/­what-does-the-facebook-experiment-teach-us-c858c08e287f.

http://www.cnn.com/­2013/­01/­13/­opinion/­hancock-technology-lying/.

http://online.liebertpub.com/­doi/­abs/­10.1089/­cyber.2011.0389.

http://sml.comm.cornell.edu/­wordpress/.

http://www.theselflessselfieproject.com/.

http://www.psfk.com/­2014/­10/­uniquo-3dselfie-holiday-campaign-selflessness.html.

http://www.entrepreneur.com/­slideshow/­239015.

Глава 6

http://www.nytimes.com/­2014/­02/­05/­sports/­football/­title-for-the-seahawks-is-a-triumph-­for-the-profile-of-yoga.html.

http://www.wired.com/­2013/­06/­meditation-mindfulness-silicon-valley/­all/.

http://www.businessweek.com/­printer/­articles/­230076-thync-lets-you-give-your-­mind-a-jolt.

http://techcrunch.com/­2014/­05/­30/­headspace-releases-new-version-­of-its-meditation-platform/.

http://www.theguardian.com/­guardian-masterclasses/­2014/­dec/­23/­an-introduction-to-­mindfulness-for-professionals.

https://hbr.org/­2014/­12/­mindfulness-mitigates-biases-you-may-not-know-you-have.

http://www.theguardian.com/­sustainable-business/­google-meditation-mindfulness-technology.

http://www.newrepublic.com/­article/­120669/­2014-year-mindfulness-religion-rich.

http://www.mindful.org/­wp-content/­uploads/­Mindful_­freemium.pdf.

http://espn.go.com/­nfl/­story/­_/­id/­9581925/­seattle-seahawks-use-unusual-techniques-practice-espn-magazine.

http://siyli.org/­programs/.

http://www.ibisworld.com/­industry/­pilates-yoga-studios.html.

http://www.npr.org/­2012/­01/­03/­144627631/­facebooks-bejar-takes-on-­compassion-challenge.

http://www.nytimes.com/­2014/­10/­23/­fashion/­Facebook-Arturo-Bejar­-Creating-Empathy-Among-Cyberbullying.html­?_r=0.

https://www.headspace.com/­how-it-works.

http://mariashriver.com/­blog/­2013/­11/­how-i-did-it-ingrid-sanders-founder-ceo-popexpert-daniel-jenks/.

http://mindfulnessinschools.org/.

Глава 7

http://www.toms.com/­corporate-responsibility.

http://www.conversantip.com/­blog/­is-tesla-giving-up-its-patents-nope-elon-musk-is-offering-a-cross-license/.

http://www.teslamotors.com/­blog/­all-our-patent-are-belong-you.

http://www.businessweek.com/­articles/­2014-06-12/­why-elon-musk-just-opened-teslas-patents-to-his-biggest-rivals.

http://www.cnbc.com/­id/­101701887#.

https://www.youtube.com/­watch?v=ts_4vOUDImE.

http://www.businessweek.com/­stories/­2006-05-07/­suns-big-open-source-bet.

http://www.nielsen.com/­content/­corporate/­us/­en/­insights/­news/­2014/­it-pays-to-be-green-corporate-social-responsibility-meets-the-bottom-line.html.

http://www.accenture.com/­SiteCollectionDocuments/­PDF/­Accenture-Consumer-Study-Marketing-Mattering.pdf.

http://insights.fb.com/­2014/­11/­18/­a-favorite-place-to-hang-out/.

http://www.cvshealth.com/­research-insights/­health-topics/­this-is-the-right-thing-to-do.

Глава 8

http://www.businessinsider.com/­reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2.

http://www.hemispheresmagazine.com/­2014/­03/­01/­red-carpet-retail/.

https://hbr.org/­product/­how-pinterest-puts-people-in-stores/­an/­F1307Z-PDF-ENG.

http://www.entrepreneur.com/­article/­239690.

http://www.wsj.com/­articles/­SB100014240­527023045877­04577334370670243032.

http://adage.com/­article/­digitalnext/­retailers-showrooming-a-bad-thing/­292167/.

http://bits.blogs.nytimes.com/­2013/­02/­27/­more-retailers-at-risk-of-amazon-showrooming/­?_r=0.

http://www.huffingtonpost.com/­jon-bird/­embracing-showrooming_b_5999302.html.

http://www.geekwire.com/­2014/­walmart-com-chief-neil-ashe-says-showrooming-longer-dirty-word/.

http://www.crmbuyer.com/­story/­81323.html.

http://www.inc.com/­rhett-power/­drones-augmented-reality-no-lines-a-glimpse-into-the-future-of-retail.html.

http://www.emarketer.com/­Article/­Retailers-Look-Merge-Offline-Online-Shopping-Experiences-2014/­1010812.

http://www.mechtron.com/­blog/­sell-the-retail-experience/.

http://www.fastcocreate.com/­3037575/­how-4-retailers-are-using-digital-and-mobile-to-create-a-more-seamless-shopping-experience.

https://hbr.org/­2014/­09/­digital-physical-mashups/­ar/­1.

http://www.adweek.com/­news/­technology/­meet-7-brands-are-building-future-digital-retail-through-innovation-labs-161470.

http://www-935.ibm.com/­services/­us/­gbs/­thoughtleadership/­greaterexpectations/.

http://thisisstory.com/­stories/­styletech/.

http://www.wired.com/­2014/­11/­ebays-plan-reinvent-retail-shopping-magic-mirrors/.

http://thecreatorsproject.vice.com/­blog/­tescos-using-virtual-reality-goggles-to-possibly-allow-people-to-buy-groceries-from-bed.

http://gajitz.com/­worlds-first-virtual-grocery-store-now-open-in-south-korea/.

http://www.samsung.com/­us/­galaxy-experience/­#Home.

http://www.psfk.com/­2014/­09/­story-style-tech-pop-up-store.html.

http://www.customerexperiencereport.com/­expert-edge/­omnichannel-changing-retail-experience-forever/.

Глава 9

http://adage.com/­article/­cmo-strategy/­end-marketing-procter-gamble/­293918/.

http://adage.com/­article/­cmo-strategy/­call-cmo-marketers-job-evolved-title/­245189/.

http://blogs.wsj.com/­accelerators/­2014/­06/­03/­jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing/.

http://www.foundersspace.com/­marketing-pr/­how-to-not-waste-millions-on-your-startup%E2%80%99s-marketing/.

http://www.marketing-interactive.com/­features/­rethinking-the-cmo/.

http://digiday.com/­brands/­x1-shiv-singh-the-well-rounded-marketer/.

https://www.spencerstuart.com/­research-and-insight/­tomorrows-cmo-chief-magic-or-logic-officer-highlights.

http://www.economistgroup.com/­leanback/­the-next-big-thing/­big-rethink-closing-david-rogers-columbia/.

http://www.russellreynolds.com/­content/­confronting-cmo-succession-gap-five-key-findings-improving-readiness-and-retention-future-ma.

http://www.thedrum.com/­news/­2012/­04/­25/­marketing-dead-says-saatchi-saatchi-ceo.

http://www.strategy-business.com/­article/­07306?pg=all.

http://www.lego.com/­en-us/­aboutus/­news-room/­2011/­september/­lego-group-expands-top-management.

http://www.imaginepub.com/­how-lego-capitalized-on-content-marketing.

Глава 10

http://agelab.mit.edu/­files/­AgeLab_typeface_white_paper_2012.pdf.

http://www.monotype.com/­blog/­burlingame.

http://www.hollywoodreporter.com/­news/­steve-jobs-death-apple-calligraphy-248900.

http://www.thinkingwithtype.com/­misc/­type_lecture/­Type_Lecture.pdf.

http://www.thinkingwithtype.com/­misc/­Beautiful_Books.pdf.

http://www.statisticbrain.com/­attention-span-statistics/.

http://blog.mozilla.org/­metrics/­2010/­04/­05/­firefox-page-load-speed-%E2%80%93-part-ii/.

http://www.theatlantic.com/­technology/­archive/­2013/­12/­why-are-upworthy-headlines-suddenly-everywhere/­282048/.

http://www.rohitbhargava.com/­2014/­10/­oreo-social-media-strategy.html.

http://www.wired.com/­2014/­11/­the-internet-of-me/.

http://www.demandmedia.com/­content-solutions/.

http://www.wired.com/­2009/­10/­ff_demandmedia/­all/.

http://www.theguardian.com/­media-network/­media-network-blog/­2012/­mar/­19/­attention-span-internet-consumer.

http://www.theguardian.com/­commentisfree/­2013/­nov/­04/­in-defence-of-clickbait.

http://contentsolutions.demandmedia.com/­to-bait-or-not-to-bait-the-click-bait-debate/.

http://www.elle.com/­life-love/­society-career/­the-skimm.

Глава 11

http://freshome.com/­2007/­04/­17/­room-color-and-how-it-affects-your-mood/.

http://www.engadget.com/­2015/­01/­04/­zensorium-being/.

http://wallstcheatsheet.com/­life/­your-mood-is-contagious-how-sharing-on-social-media-influences-others.html/­?a=viewall.

http://scopeblog.stanford.edu/­2014/­10/­03/­how-social-media-can-affect-your-mood/.

http://richardcoyne.com/­2014/­10/­11/­do-digital-media-influence-your-mood/.

http://www.businessinsider.com/­apples-mood-based-ad-targeting-patent-2014-1.

http://www.huffingtonpost.com/­good-news/.

http://blogs.adobe.com/­digitalmarketing/­personalization/­marketers-mood-ring-mood-targeting-goes-mainstream/.

http://www.businessinsider.com/­yahoo-acquired-aviate-search-2014-1.

http://adage.com/­article/­digital/­microsoft-files-patent-ad-serving-tech-senses-mood/­235336/.

http://psychcentral.com/­news/­2014/­10/­03/­can-social-media-help-you-out-of-a-bad-mood/­75680.html.

http://observer.com/­2015/­01/­the-next-big-thing-what-you-need-to-know-about-in-2015/.

http://ei.yale.edu/­ruler/.

http://ps4daily.com/­2013/­03/­sony-dualshock-4-light-bar-can-add-emersion-to-gaming-in-the-dark/.

Глава 12

http://qz.com/­74937/­how-to-become-internet-famous-without-ever-existing/.

http://santiagoswallow.com/­2013/­04/­15/­self/.

http://www.estherhonig.com/­#!before--after-/­cvkn.

http://www.buzzfeed.com/­ashleyperez/­global-beauty-standards?bffb.

http://thecreatorsproject.vice.com/­blog/­we-talked-to-the-woman-who-asked-25-countries-to-photoshop-her-face.

http://www.mirror.co.uk/­news/­weird-news/­pranksters-proposition-women-sex-1m-4458876.

http://youtu.be/­n3M-ZlDdLzw.

http://www.today.com/­health/­paper-bag-speed-dating-event-tests-whether-love-blind-1D80307906.

http://news.prudential.com/­article_display.cfm?article_id=6966.

Глава 13

http://www.businessweek.com/­articles/­2014-09-04/­mining-okcupids-data-reveals-how-we-date-now.

http://blog.okcupid.com/­index.php/­race-attraction-2009-2014/.

http://abc13.com/­society/­ugly-christmas-sweaters-now-a-trend-/­433411/.

http://newsfeed.time.com/­2011/­12/­22/­a-brief-history-of-the-ugly-christmas-sweater/.

http://www.nflshop.com/­Ugly_Sweaters.

http://www.washingtonpost.com/­blogs/­style-blog/­post/­ugly-holiday-sweater-parties-the-origin-of-the-seasons-sarcastic-trend/­2011/­11/­29/­gIQAzl3g9N_blog.html.

http://www.uggaustralia.com/­world-of-ugg-story.html.

http://www.economist.com/­news/­business/­21592656-etsy-starting-show-how-maker-movement-can-make-money-art-and-craft-business.

http://www.businessweek.com/­innovation/­for-successful-innovation-sell-imperfect-products-01252012.html.

Глава 14

http://www.govtech.com/fs/news/8-Mind-blowing-Uses-of-Wearable-Technology-Seriously.html.

http://www.ce.org/­i3/­Features/­2014/­January-February/­Driverless-Cars-on-the-Rise.aspx.

http://thenextweb.com/­google/­2014/­04/­13/­built-google-owned-wazes-biggest-asset-community/.

https://www.linkedin.com/­pulse/­20141021042240-8451-move-over-humans-the-robocars-are-coming.

http://www.slideshare.net/­JavelinMktg/­identity-fraud2014-infographicjavelinstrategy.

https://www.javelinstrategy.com/­brochure/­314.

http://www.cbsnews.com/­news/­identity-theft-rises-consumers-rage/.